From seed to bottle: A complete view into the lifecycle of our hair-hydrating pomegranate seed oil

From seed to bottle:

A complete view into

the lifecycle of our

hair-hydrating

pomegranate seed oil

Organic blockchain pomegranate seed oil in nutriplenish™

High-performance hair hydration made with vegan and cruelty free ingredients: that’s the Aveda way. We’re proud to share how we source and trace our ingredients. We believe you deserve to know where your hair care (and hair hydration) comes from which is why we are engaging in tracing sourceability projects.

Aveda is one of the first beauty companies to successfully launch a commercial blockchain pilot program on a broad scale for this purpose. Blockchain technology, simply put, is a system of recorded information that can’t be erased or tampered with, created by a series of information “blocks”.

It’s all about transparent ingredient tracing.

Traceability matters when it comes to botanical ingredients. It can help track and ensure quality ingredient and sourcing practices throughout the supply chain. Our organic pomegranate seed oil delivers root-to-tip hair hydration in our 100% vegan nutriplenish™ collection. Derived from a lush and nourishing seed, omega 5-rich pomegranate seed oil replenishes dry hair. Lightweight and nourishing, it imparts must-have moisture without leaving behind a greasy residue. You can hydrate and replenish your hair for 72 hours with our 98% naturally-derived¹ leave-in conditioner.

Let's take a deeper dive into the pomegranate seed oil's origin story and 3-step supply chain process:

STEP 1: GROWN AND PROCESSED IN TURKEY—ADANA, TURKEY

Nutrient-rich pomegranate is grown at a certified organic farm in Adana,Turkey. The fruit is juiced and the seeds are reclaimed to make our hair-nourishing, high-potency organic pomegranate seed oil.

STEP 2: PROCESSED IN NEGEV, ISRAEL—IN KIBBUTZ SA’AD

Cold-press methods are used to extract the pomegranate seed oil from seeds that came from juice production, not a new pomegranate. In addition, our oil producer also is a Kibbutz community that has profit-sharing infrastructure that supports a therapeutic boarding school for girls at risk.

STEP 3: SHIPPED TO THE USA (NEW JERSEY) THEN TO OUR MANUFACTURING FACILITY IN MINNESOTA

The high-potency pomegranate seed oil is then shipped across the Atlantic to New Jersey then to our manufacturing facility in Blaine, Minnesota, where it's included in our nutriplenish™ hair care products.

Traceability can not only help trace and ensure ingredient potency and quality, but Aveda is also using this transparency to help drive environmental and social improvements, such as organic certification. Take a deeper look at Aveda’s blockchain program and the story of our 100% vegan ingredients.

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