Skip navigation and go to main content

Holistic beauty
for hair, skin and body.

Plant-powered hair care rooted in nature.


Discover the world of Aveda, where vegan is a verb.

POWERFUL
PERFORMANCE

GREEN CHEMISTRY
AND BIOTECH NATURALS

ENVIRONMENTAL
LEADERSHIP &
RESPONSIBILITY

MISSION OF CARE
FOR THE WORLD

HERITAGE

Learn more about Aveda

We've been a force of nature since 1978

High performance hair care powered by plants.
Cutting-edge style at every turn. 
Crafted with care for you and the planet.