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be curly advanced™ shampoo
Creamy, sulfate-free shampoo for curly hair removes build-up without stripping hair and delivers moisture to curls, coils and waves. Reduces frizz* and provides manageability while enhancing shine.
Free from: Drying Alcohol, Gluten, Silicone, Phthalates, Parabens, Mineral Oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates OR Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) OR Sulfate Cleansers.
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DETAILS
be curly advanced™ shampoo
Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins. This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be curly advanced™ conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz*. After one wash day, curl patterns look healthier and more defined*.
Created with our expert team of texture stylists.
Suitable for
All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
All hair types: fine, medium and thick
Aroma
Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.
94% naturally derived**. Vegan. Leaping Bunny Approved.
*Ex-vivo testing on tresses when used with be curly advanced™ conditioner.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
USAGE
How to Use
Massage into wet hair and scalp. Rinse.
Follow with be curly advanced™ conditioner.
REGIMEN
Tight curls and coils:
•On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel
•Co-wash curls and coils between wash days to gently cleanse without stripping
Wavy and loosely curly hair:
•On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
•Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs
Massage into wet hair and scalp. Rinse.
Follow with be curly advanced™ conditioner.
REGIMEN
Tight curls and coils:
•On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel
•Co-wash curls and coils between wash days to gently cleanse without stripping
Wavy and loosely curly hair:
•On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
•Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs
INGREDIENTS
Featured Ingredients:
Vegan curl-perfecting peptide:
•Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
•Peptide with low molecular weight penetrates and fortifies vulnerable strands
•17 essential amino acids
Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves.
Silicone and sulfate cleanser free.
RESPONSIBLE RESOURCING
Kokum seed butter: A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction
Ingredients: Water\Aqua\Eau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Glycol Stearate, Ethyl Macadamiate, Behenyl/Octyldodecyl Propanediol Citrate Crosspolymer, Tocopherol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate Vegan curl-perfecting peptide:
•Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
•Peptide with low molecular weight penetrates and fortifies vulnerable strands
•17 essential amino acids
Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves.
Silicone and sulfate cleanser free.
RESPONSIBLE RESOURCING
Kokum seed butter: A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
Minimum 90% post-consumer HDPE bottle. Please recycle.
RESPONSIBLE MANUFACTURING
•We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets.
•Our primary manufacturing facility has achieved Zero industrial waste to landfill status.
•Our primary manufacturing facility has achieved Zero industrial waste to landfill status.
DETAILS
Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins.
This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be curly advanced™ conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz*. After one wash day, curl patterns look healthier and more defined*.
Created with our expert team of texture stylists.
Suitable for
All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
All hair types: fine, medium and thick
Aroma
Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.
94% naturally derived**. Vegan. Leaping Bunny Approved.
*Ex-vivo testing on tresses when used with be curly advanced™ conditioner.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be curly advanced™ conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz*. After one wash day, curl patterns look healthier and more defined*.
Created with our expert team of texture stylists.
Suitable for
All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
All hair types: fine, medium and thick
Aroma
Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.
94% naturally derived**. Vegan. Leaping Bunny Approved.
*Ex-vivo testing on tresses when used with be curly advanced™ conditioner.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
USAGE
How to Use
Massage into wet hair and scalp. Rinse.
Follow with be curly advanced™ conditioner.
REGIMEN
Tight curls and coils:
•On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel
•Co-wash curls and coils between wash days to gently cleanse without stripping
Wavy and loosely curly hair:
•On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
•Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs
Massage into wet hair and scalp. Rinse.
Follow with be curly advanced™ conditioner.
REGIMEN
Tight curls and coils:
•On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel
•Co-wash curls and coils between wash days to gently cleanse without stripping
Wavy and loosely curly hair:
•On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
•Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs
INGREDIENTS
Featured Ingredients:
Vegan curl-perfecting peptide:
•Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
•Peptide with low molecular weight penetrates and fortifies vulnerable strands
•17 essential amino acids
Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves.
Silicone and sulfate cleanser free.
RESPONSIBLE RESOURCING
Kokum seed butter: A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction
Ingredients: Water\Aqua\Eau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Glycol Stearate, Ethyl Macadamiate, Behenyl/Octyldodecyl Propanediol Citrate Crosspolymer, Tocopherol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate Vegan curl-perfecting peptide:
•Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
•Peptide with low molecular weight penetrates and fortifies vulnerable strands
•17 essential amino acids
Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves.
Silicone and sulfate cleanser free.
RESPONSIBLE RESOURCING
Kokum seed butter: A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
Minimum 90% post-consumer HDPE bottle. Please recycle.
RESPONSIBLE MANUFACTURING
•We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets.
•Our primary manufacturing facility has achieved Zero industrial waste to landfill status.
•Our primary manufacturing facility has achieved Zero industrial waste to landfill status.
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