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Elevate your beauty sleep

Free sleep mask and facial gua sha stone with $100+ orders*
*No code required. While supplies last.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

Discover bestsellers

A+ Rewards member days

Double points on purchases

Not a member? Join and earn 3X points on your first purchase + free shipping.*


*No code required.
Shop be curly advanced shampoo & conditioner products - now available in liter sizes

be curly advanced

Up to 2X more shine*

Curl and coil care, perfected by plants and co-created by textured hair experts and scientists.

*Ex-vivo testing on tresses treated with be curly advanced Curl Enhancer Cream or Coil Definer Gel vs unwashed hair.
Our favorite #GetCurlyWithMe looks
Shop be curly advanced shampoo & conditioner products - now available in liter sizes

be curly advanced

Now available
in liter sizes

Get 4x more of your favorite be curly advanced
shampoo & conditioner in 30% less packaging.*

Shop for scalp solutions hydrating scalp & hair masque
NEW scalp solutions hydrating scalp & hair masque
Hair care starts at the scalp
Soothe scalp dryness with moisture and
replenish hair in a moment of self-care.
Feel your scalp say
Ahhhh
Experience a rejuvenating & moisturizing professional scalp treatment exclusively at an Aveda salon. Get shinier, healthier looking hair after just 1 service.

Shop body, skin and hair

Discover 100% vegan products for whole body care

Find a salon to book your next hair color service

Hair Color as limitless as you

Infinite color possibilities. Expert artistry.
Always 100% vegan.
Join Aveda+ rewards program

Get points for every product purchase.

Personalized Services & Tools

More services, virtual consultations and tools to deliver the personalized products and regimen for you.


VIEW ALL SERVICES

Plant-powered performance

Unlock your hair's potential with a customized routine of highly naturally derived, vegan hair and scalp care products.

Plant-powered hair care
rooted in nature

 

 

 

Leaping Bunny Approved
100% vegan, highly naturally derived high-performance formulas.

 

Pioneer in sustainability
95% of PET bottles and jars contain 100% Post-Consumer Recycled
resin & more than 80% of our HDPE bottles are minimum of 80% PCR resin.

 

Care for people and planet
Over $71M raised for non-profit clean water projects, including
global partner charity: water, to protect clean water access.

*Based on the purchase of a 1 liter bottle instead of the same formula in 200ML or 250ML bottles or tubes.

*Offer ends on 2/7/2025 at 11:59 p.m. PT. Receive a sleep mask and facial gua sha with $100 orders. Automatically applied at checkout, no offer code required. Offer valid on aveda.com. Not available at Aveda retail stores, salons, or Nordstrom locations. Offer valid while supplies last. Offer available to U.S. residents only. We reserve the right to substitute any free item with an item of equal or greater value. Applicable purchase amount does not include Shipping and Handling, Gift Wrap fees, Sales Tax charges, or items noted as not eligible. Offer may not be applied to the purchase of Aveda Online eGift Cards. The value of eGift Cards purchases are not used to determine promotional thresholds. Offer cannot be applied to previously placed orders. Offer is not applicable to pending purchases. Pro Members and employees are excluded. Offer applies to authorized purchases only. Only authorized orders will be processed and shipped. Please note: We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offers and to modify or cancel promotions due to system error or unforeseen problems. Other restrictions may apply.

*Earn double points on every product purchase from January 23 - February 2, 2025 at Aveda retail stores, aveda.com and participating Aveda salons/spas. Not valid with any other bonus or double points offer. To find a location, visit aveda.com/locations. Not available at Nordstrom locations. Offer not valid on prior purchases. When you join Aveda Plus Rewards between January 23 – February 2, 2025, you'll earn triple points on your first purchase, followed by double points on all other purchases made during the event. Offer valid online, in-store, and at participating Aveda salons/spas. There is a $10 fee to join. To join in-store or at a salon, show this email and ask an advisor about joining. Not valid with any other bonus or double points offer. To find a location, visit aveda.com/locations. Not available at Nordstrom locations. Offer not valid on prior purchases.