NEW invati ultra advanced™
Reduce hair loss
by 77%*
Get a routine for thicker, fuller-looking hair,
powered by high-perfomance botanical actives.
Choose our 100% vegan LIGHT or RICH 4-step system:
Learn more about our proven performance.
See the difference with invati ultra advanced™
![See the difference when using invati ultra advanced](/media/export/cms/Aveda Invati Ultra LP/desktop_banner_with_copy_new.jpg)
Style & System bundles
![Shop invati ultra advanced thickening foam](/media/export/cms/Site_Refreshes/FY25/IUA_Foam/IUA_Ch_Foam_HP.jpg)
and flexible touchable hold.
![Shop invati ultra advanced thickening foam](/media/export/cms/Site_Refreshes/FY25/IUA_Foam/IUA_Ch1_Foam_ArtistQuote_Desktop.jpg)
—Bea Carmichael, Aveda Global Styling Educator
![Shop invati ultra advanced thickening foam](/media/export/cms/Site_Refreshes/FY25/IUA_Foam/IUA_Ch1_Foam_ReviewBanner.jpg)
Volume Booster
quickly, leaving my hair feeling soft and full. I love that it lifts my
roots and adds thickness without weighing my hair down.”
![](/media/export/cms/Site_Refreshes/FY24/invati_ultra_adv/GLOBAL/PLP/Mobile/IUA_FY24_SPP_RegimenVideo_Light_mobile_Global.jpg)
High-perfomance naturally derived ingredients
![](/media/export/cms/Aveda Invati Ultra LP/ingredient_half_width_module.jpg)
Blend of ginseng
& turmeric
Invigorates the scalp
when massage in.
Organic amla
Plus rice protein boosts
hair strand thickness.
![](/media/export/cms/self_serve_optimizely/our_story_split_width_desktop_banner_option_1.jpg)
Plant-powered hair care
rooted in nature
Cruelty-free, Leaping Bunny approved
100% vegan, naturally derived high-performance formulas.1
Pioneer in sustainability
First beauty company to use 100% PCR resin in bottles and jars.2
Care for the people and planet
Over $71M raised for non-profit clean water projects, including
global partner charity: water, to protect clean water access.
![CUSTOMIZE YOUR HAIR CARE ROUTINE](/media/export/cms/Aveda Invati Ultra LP/Aveda_HairScalpCheck_EcommHP_Banner3_cms.jpg)
CUSTOMIZE YOUR HAIR
CARE ROUTINE
By understanding your unique hair needs
we can provide a custom set of
recommended products to re-define
your Invati Journey.