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100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED
Shop limited-edition gift sets 25% off
be curly advanced™ shampoo & conditioner
Now available
in liter sizes
Get 4x more of your favorite be curly advanced™
shampoo & conditioner in 30% less packaging.*
Discover bestsellers
replenish hair in a moment of self-care.
Shop body, skin and hair
Discover 100% vegan products for whole body care
Best for your unique hair type
100% vegan products designed to enhance your hair's natural beauty.
Best for your unique hair type
100% vegan products designed to enhance your hair's natural beauty.
Hair Color as limitless as you
Always 100% vegan.
Get points for every product purchase.
Personalized Services & Tools
More services, virtual consultations and tools to deliver the personalized products and regimen for you.
Plant-powered performance
Unlock your hair's potential with a customized routine of highly naturally derived, vegan hair and scalp care products.
Plant-powered hair care
rooted in nature
Leaping Bunny Approved
100% vegan, highly naturally derived high-performance formulas.
Pioneer in sustainability
95% of PET bottles and jars contain 100% Post-Consumer Recycled
resin & more than 80% of our HDPE bottles are minimum of 80% PCR resin.
Care for people and planet
Over $71M raised for non-profit clean water projects, including
global partner charity: water, to protect clean water access.