A CELEBRATION OF ARTISTRY
AND COMMUNITY.
Featured products used at Aveda Congress
Straight from Antoinette Beenders' evening performance.
Aveda Congress 2023
Senior Vice President, Professional Global Artistry Antoinette Beenders is an award-winning, globally renowned stylist who started her Aveda career in 1997. Antoinette and her team presented "Knowledge of the Whole", a stunning evening performance featuring a collection of show-stopping hair looks inspired by the It Girls of '90s London.
Look 1:
Bleach Blonde Bowl Cut
The classic cut gets a 2023 update.
Product Pick
Repair and strengthen chemically processed hair with botanical repair™ intensive
strengthening masque light or rich, then finish with light elements™ texturing creme.
Look 2:
Supermodel Chic
The Supers never go out of style—
and neither does this sleek bob.
Product pick
Strengthen, repair and prep hair for styling with botanical repair™ strengthening
leave-in treatment and finish with air control™ to secure the look with flexible hold.
Haute courture holiday hair as seen on stage at Aveda Congress
Take a flight of fancy this holiday season with sculptural styles to add drama and impact to your look — inspired by Senior Vice President, Global Artistry Antoinette Beenders' holiday creations for designer Iris van Herpen.
Braids, Bobs, and Beige Blondes Were All Trending at the 2023 Aveda Congress.
Feeling inspired?
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