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Curly hair. Explore curl creams, hair and scalp treatments and other clutch formulas for curly hair.

Curly Hair (3A - 3С)

Explore curl creams, hair and scalp treatments and other clutch formulas for curly hair.

Curly hair. Explore curl creams, hair and scalp treatments and other clutch formulas for curly hair.

Curly Hair (3A - 3С)

Explore curl creams, hair and scalp treatments and other clutch formulas for curly hair.

Home Coily, curly & wavy hair hub Curly hair products

Home Coily, curly & wavy hair hub Curly hair products

Best For Natural Texture

Best For Natural Texture

NEW

be curly advanced™ shampoo

(175)

Cleanses, moisturizes and removes product build-up for curls, coils and waves.

$36.00

$27.00

8.3 fl oz / 250 ml

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be curly advanced™ conditioner

(193)

Moisturizes, detangles and protects curls, coils and waves from humidity.

$41.00

$30.75

8.3 fl oz / 250 ml

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NEW

be curly advanced™ intensive curl perfecting masque

(198)

Smooths, deeply conditions and adds shine to curls, coils and waves
$65.00

$48.75
6.7 fl oz / 200 ml
.85 fl oz / 25 ml - travel size
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NEW

be curly advanced™ curl perfecting primer

(186)

Preps curls, coils and waves for styling products and protects hair from the drying effects of the sun.

$41.00

$30.75

6.7 fl oz / 200 ml

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NEW

be curly advanced™ coil definer gel

(157)

Protects coils and tight curls from frizz in high humidity, defines and adds shine.

$36.00

$27.00

8.8 fl oz / 250 ml

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NEW

be curly advanced™ curl enhancer cream

(204)

Protects curls and waves from frizz in high humidity, hydrates and adds shine.
$36.00

$27.00
1.4 fl oz / 40 ml - travel size
6.7 fl oz / 200 ml
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NEW

be curly advanced™ co-wash

(183)

Conditions and gently cleanses curls and coils between wash days without stripping.

$50.00

$37.50

11.8 fl oz / 350 ml

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Best For Protective Styling

Best For Protective Styling

BEST SELLER

nutriplenish™ shampoo deep moisture

(218)

decadent formula cleanses and replenishes with nutrient-powered hydration
$39.00

$29.25
1.7 fl oz/50 ml - travel size
8.5 fl oz/250 ml
33.8 fl oz / 1 liter
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BEST SELLER

nutriplenish™ conditioner deep moisture

(219)

decadent formula conditions and replenishes with nutrient-powered hydration
$47.00

$35.25
1.7 fl oz/50 ml - travel size
8.5 fl oz/250 ml
33.8 fl oz / 1 liter
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nutriplenish™ treatment masque deep moisture

(349)

decadent superfood-infused hydration masque deeply hydrates, treats and replenishes moisture
$74.00

$55.50
.85 fl oz/25 ml - travel size
6.7 fl oz/200 ml
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nutriplenish™ multi-use hair oil

(101)

provides nutrient-powered hydration and shine

$52.00

$39.00

1 fl oz/30 ml

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BEST SELLER

nutriplenish™ leave-in conditioner

(2379)

no rinse leave-in hydrates and replenishes hair for 72 hours
$47.00

$35.25
1 fl oz/30 ml - travel size
6.7 fl oz/200 ml
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scalp solutions exfoliating scalp treatment

(229)

Scalp exfoliator removes excess sebum and buildup.
$53.00

$39.75
.85 fl oz/25 ml - travel size
5 fl oz/150 ml
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ALLURE BEST OF BEAUTY 2023

scalp solutions overnight scalp renewal serum

(1134)

Scalp serum improves scalp hydration and barrier strength overnight.

$56.00

$42.00

1.7 fl oz/50 ml

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scalp solutions refreshing protective mist

(217)

Refreshes and provides all day scalp protection.

$53.00

$39.75

3.4 fl oz/100 ml

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Best for Smooth Styling

Best for Smooth Styling

scalp solutions balancing shampoo

(404)

Gentle shampoo instantly removes pollution and build-up from hair and scalp.
$39.00

$29.25
1.7 fl oz/50 ml - travel size
6.7 fl oz/200 ml
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nutriplenish™ shampoo light moisture

(272)

lightweight formula cleanses and replenishes with nutrient-powered hydration
$39.00

$29.25
1.7 fl oz/50 ml - travel size
8.5 fl oz/250 ml
33.8 fl oz / 1 liter
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scalp solutions replenishing conditioner

(222)

Replenishes, hydrates and softens hair and scalp.

$47.00

$35.25

6.7 fl oz/200 ml

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nutriplenish™ conditioner light moisture

(205)

lightweight formula conditions and replenishes with nutrient-powered hydration
$47.00

$35.25
1.7 fl oz/50 ml - travel size
8.5 fl oz/250 ml
33.8 fl oz / 1 liter
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nutriplenish™ treatment masque light moisture

(341)

lightweight superfood-infused hydration masque hydrates, treats and replenishes moisture
$55.00

$41.25
.85 fl oz/25 ml - travel size
5 fl oz/150 ml
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BEST SELLER

nutriplenish™ leave-in conditioner

(2379)

no rinse leave-in hydrates and replenishes hair for 72 hours
$47.00

$35.25
1 fl oz/30 ml - travel size
6.7 fl oz/200 ml
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smooth infusion™ perfect blow dry

(884)

anti-humidity, heat-activated blowout spray transforms and protects
$37.00

$27.75
6.7 fl oz/200 ml
1.7 fl oz/50 ml - travel size
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nutriplenish™ styling treatment foam

(646)

soft-hold, multi-benefit styling foam with nutrient-powered hydration

$38.00

$28.50

6.7 fl oz/200 ml

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Strength & Repair

Strength & Repair

BEST SELLER

botanical repair™ strengthening shampoo

(227)

gently cleanses, helps strengthen and repair
$39.00

$29.25
1.7 fl oz/50 ml - travel size
6.7 fl oz/200 ml
33.8 fl oz / 1 liter
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BEST SELLER

botanical repair™ strengthening conditioner

(139)

conditions and instantly detangles to help prevent breakage; strengthens and repairs
$47.00

$35.25
1.4 fl oz/40 ml - travel size
6.7 fl oz/200 ml
33.8 fl oz / 1 liter
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botanical repair™ intensive strengthening masque: rich

(1740)

intensely repairs and strengthens hair instantly
$74.00

$55.50
.85 fl oz/25 ml - travel size
6.7 fl oz/200 ml
15.4 fl oz/450 ml
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NEW

botanical repair™ bond-building flash treatment

(200)

In-shower rinse strengthens, smooths and adds shine in 10 seconds.

$56.00

$42.00

5 fl oz / 150 ml

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botanical repair™ strengthening overnight serum

(1634)

bond-building repair and split end treatment works while you sleep
$56.00

$42.00
1 fl oz/30 ml - travel size
3.4 fl oz/100 ml
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botanical repair™ strengthening leave-in treatment

(117)

instantly strengthens and repairs from the inside out
$47.00

$35.25
.85 fl oz/25 ml - travel size
3.4 fl oz/100 ml
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Nutrition & Hydration

Nutrition & Hydration

BEST SELLER

nutriplenish™ shampoo deep moisture

(218)

decadent formula cleanses and replenishes with nutrient-powered hydration
$39.00

$29.25
1.7 fl oz/50 ml - travel size
8.5 fl oz/250 ml
33.8 fl oz / 1 liter
Loading...
BEST SELLER

nutriplenish™ conditioner deep moisture

(219)

decadent formula conditions and replenishes with nutrient-powered hydration
$47.00

$35.25
1.7 fl oz/50 ml - travel size
8.5 fl oz/250 ml
33.8 fl oz / 1 liter
Loading...
nutriplenish™ treatment masque deep moisture

(349)

decadent superfood-infused hydration masque deeply hydrates, treats and replenishes moisture
$74.00

$55.50
.85 fl oz/25 ml - travel size
6.7 fl oz/200 ml
Loading...
nutriplenish™ shampoo light moisture

(272)

lightweight formula cleanses and replenishes with nutrient-powered hydration
$39.00

$29.25
1.7 fl oz/50 ml - travel size
8.5 fl oz/250 ml
33.8 fl oz / 1 liter
Loading...
nutriplenish™ conditioner light moisture

(205)

lightweight formula conditions and replenishes with nutrient-powered hydration
$47.00

$35.25
1.7 fl oz/50 ml - travel size
8.5 fl oz/250 ml
33.8 fl oz / 1 liter
Loading...
nutriplenish™ treatment masque light moisture

(341)

lightweight superfood-infused hydration masque hydrates, treats and replenishes moisture
$55.00

$41.25
.85 fl oz/25 ml - travel size
5 fl oz/150 ml
Loading...
BEST SELLER

nutriplenish™ leave-in conditioner

(2379)

no rinse leave-in hydrates and replenishes hair for 72 hours
$47.00

$35.25
1 fl oz/30 ml - travel size
6.7 fl oz/200 ml
Loading...
scalp solutions exfoliating scalp treatment

(229)

Scalp exfoliator removes excess sebum and buildup.
$53.00

$39.75
.85 fl oz/25 ml - travel size
5 fl oz/150 ml
Loading...
ALLURE BEST OF BEAUTY 2023

scalp solutions overnight scalp renewal serum

(1134)

Scalp serum improves scalp hydration and barrier strength overnight.

$56.00

$42.00

1.7 fl oz/50 ml

Loading...
scalp solutions refreshing protective mist

(217)

Refreshes and provides all day scalp protection.

$53.00

$39.75

3.4 fl oz/100 ml

Loading...

Scalp Care

Scalp Care

scalp solutions balancing shampoo

(404)

Gentle shampoo instantly removes pollution and build-up from hair and scalp.
$39.00

$29.25
1.7 fl oz/50 ml - travel size
6.7 fl oz/200 ml
Loading...
scalp solutions replenishing conditioner

(222)

Replenishes, hydrates and softens hair and scalp.

$47.00

$35.25

6.7 fl oz/200 ml

Loading...
scalp solutions exfoliating scalp treatment

(229)

Scalp exfoliator removes excess sebum and buildup.
$53.00

$39.75
.85 fl oz/25 ml - travel size
5 fl oz/150 ml
Loading...
ALLURE BEST OF BEAUTY 2023

scalp solutions overnight scalp renewal serum

(1134)

Scalp serum improves scalp hydration and barrier strength overnight.

$56.00

$42.00

1.7 fl oz/50 ml

Loading...
scalp solutions refreshing protective mist

(217)

Refreshes and provides all day scalp protection.

$53.00

$39.75

3.4 fl oz/100 ml

Loading...

Volumize and Thicken

Volumize and Thicken

BEST SELLER

invati advanced™ exfoliating shampoo light

(74)

exfoliate and purify; formulated for fine thinning hair
$39.00

$29.25
1.7 fl oz/50 ml - travel size
6.7 fl oz/200 ml
33.8 fl oz / 1 liter
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BEST SELLER

invati advanced™ thickening conditioner

(174)

instantly thickens with fullness that lasts all day
$47.00

$35.25
1.4 fl oz/40 ml - travel size
6.7 fl oz/200 ml
33.8 fl oz / 1 liter
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invati advanced™ thickening foam

(174)

thickens hair instantly
$38.00

$28.50
1.7 fl oz/50 ml - travel size
5 fl oz/150 ml
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invati advanced™ scalp revitalizer

(226)

Reduces hair loss* to help keep the hair you have longer

*Due to breakage from brushing, after using the invati advanced™ system for 12 weeks.
$72.00

$54.00
1 fl oz/30 ml - travel size
5 fl oz/150 ml
2 refills + 1 pump - 5 fl oz/150 ml
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Curly hair tips

CURLY HAIR TIPS

Learn how to care for curly hair with pro advice from our texture experts.

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Curly hair tips

CURLY HAIR TIPS

Learn how to care for curly hair with pro advice from our texture experts.

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Plant-powered hair care rooted in nature.

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Plant-powered hair care rooted in nature.

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