Bold new look with 100% vegan hair color

Whether your hair goals include: lush pinks, vibrant reds, cool blues, amber waves or layers of fuchsia, your hair deserves 100% vegan, cruelty-free ingredients. Our full spectrum™ permanent hair color is 93% naturally derived³, fade-resistant, plus leaves your hair with radiant hues and shine. Packed full of nourishing, organic sunflower, jojoba, coconut and babassu oils, our Aveda Hair Color elevates your look while also conditioning your hair. Our plant-based professional color service lets you pick your best, fade-resistant tone while also conditioning damaged hair. Plus, get 5x stronger⁴, color-treated hair with a botanical repair™ color treatment.

Find a local Aveda salon near you and schedule your visit.

At-home color care

A trip to the salon every six to eight weeks for a trim is encouraged, but how you care for your hair between salon visits is equally essential. For daily care, shampoo and condition with our color control™ shampoo and conditioner. Packed full of our Botanical Acid Complex to help improve hair integrity and shine: Arginine, a bio-fermented amino acid and an essential component of healthy hair, plus lactic acid bio-fermented from sugar beets, seals and smooths the cuticle for incredible shine from roots to ends. Color-keeping for eight weeks⁵ bio-fermented actives lock in your color, while omega-9-rich apricot oil leaves hair nourished and radiant. Sulfate-cleanser-free, 100% vegan and made for lasting, hydrated color.