Most of us tend to focus on styling products to tame frizzy hair, smooth strands and boost shine, but with the right shampoo, improving the condition and manageability of your hair starts in the shower.

Our nutriplenish™ shampoos intensely replenish dry hair in need of hydration. Plus, our vegan, cruelty-free formulas are free of sulfate cleansers for peace of mind with every wash.

Using a powerhouse shampoo also cuts down on styling time—and products—by getting hair into its best condition from the moment you wash it. We harnessed the power of nature’s nutrient-dense fruits to create a superfood complex to feed your hair. Our organic pomegranate oil, organic coconut oil and mango butter help nourish every strand.

To find your shampoo hero, let’s determine your hair type first.