Humectant-rich pomade enhances curl. Especially effective in dry climates, it activates and maintains wave in coarse hair.
• defines
• adds shine

Aveda's own pure-fume™ aroma with jasmine, rose, certified organic clove and other pure flower and plant essences.


Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Apply a small amount to palms and rub together to emulsify. Apply evenly through dry hair. Glide fingertips over areas where you want to eliminate flyaways and add brilliant shine.
TIPS
In climates that are especially dry, mix a little brilliant™humectant pomade with any Aveda styling product to keep your hair moist and conditioned throughout the day.

Ingredients: Water\Aqua\Eau, Oleth-10, Peg-25 Hydrogenated Castor Oil, Glycerin, Isopropyl Palmitate, Diisopropyl Dimer Dilinoleate, Sorbitol, Hydroxypropyl Bisstearyldimonium Chloride, Methyl Gluceth-20, Caprylyl Glycol, Aloe Barbadensis Leaf Juice, Sodium Chloride, Tocopherol, Maltodextrin, Alcohol, Fragrance (Parfum), Eugenol, Linalool, Citronellol, Hydroxycitronellal, Limonene, Amyl Cinnamal, Coumarin, Geraniol <ILN50916>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

2.6 oz/75 ml: 100% post-consumer PET jar. Please recycle.

First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.