be curly advanced™ shampoo
Give your wash day routine a strong foundation. This creamy, sulfate-free shampoo for curly hair removes build-up without stripping hair and delivers moisture to curls, coils and waves.
Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins.
When used with be curly advanced™ conditioner, it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz. After one wash day, curl patterns look healthier and more defined. Created with our expert team of texture stylists.
Suitable for:
Curl, coil and wave types: 2A – 4CAll hair types: fine, medium and thickAroma:
Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences
94% naturally derived*Silicone-freeSulfate-freeVeganLeaping Bunny ApprovedKokum seed butter deeply nourishes, conditions and provides slip*Per ISO 16128 standard. From plant sources, non-petroleum mineral sources, and/or water.
Featured Ingredients:
Vegan curl-perfecting peptide:
•Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
•Peptide with low molecular weight penetrates and fortifies vulnerable strands
•17 essential amino acids
Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves.
Silicone and sulfate cleanser free.
RESPONSIBLE RESOURCING
Kokum seed butter: A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction
Ingredients: Water\Aqua\Eau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Glycol Stearate, Ethyl Macadamiate, Behenyl/Octyldodecyl Propanediol Citrate Crosspolymer, Tocopherol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate
<ILN52341>Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
8.3 fl oz / 250ml: Minimum 90% post-consumer HDPE bottle. Please recycle.
33.8 fl oz / 1 liter bottle: 100% post-consumer recycled HDPE resin bottle
First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.
