Keep it simple with shampure™ - a gentle shampoo for everyday use providing weightless nourishment*.

• 96% naturally derived.*
• Ideal for light daily cleansing
• Gently cleanses and provides long-lasting nourishment with the help of abyssinian oil.
• Features our signature shampure™ aroma - a calming blend of 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang ylang.
• Best for fine to medium hair types
• Silicone-free technology

*from plants, non-petroleum minerals or water.

Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Massage into wet hair. Rinse. Follow with shampure™ nurturing conditioner

Ingredients: Water\Aqua\Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (Abyssinian) Seed Oil, Bixa Orellana (Annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (Ci 75120) <ILN45473>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Travel: 100% post-consumer HDPE. Please recycle.
Retail: 100% post-consumer HDPE. Please recycle.
Litre: 100% post-consumer HDPE. Please recycle.

First beauty company manufacturing with 100% wind power in our primary facility. Our primary manufacturing facility has achieved Zero Industrial Waste to Landfill status.