The tool for serious styling. Adds medium hold styling and staying power. Nourishing plant proteins help provide softness, hold and shine.
• for medium to coarse hair
• medium hold
• adds shine

Aveda's own pure-fume™ aroma with jasmine, rose, certified organic clove and other pure flower and plant essences.

Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Emulsify a small amount in palms and apply evenly through damp hair. Blow-dry. Allow to air-dry for sleek or wet looks.
TIPS
For a sleek or wet look, allow hair to air-dry. For dramatic style:
• Apply gel liberally to damp hair, then put rollers in some sections, leaving other sections out
• Either blow-dry or allow your hair to dry naturally to create different textures

Ingredients: Water\Aqua\Eau, Peg-40 Hydrogenated Castor Oil, Steareth-10 Allyl Ether/Acrylates Copolymer, Pvp, Hydroxypropyl Guar, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Caprylyl Glycol, Sodium Gluconate, Tromethamine, Fragrance (Parfum), Farnesol, Eugenol, Linalool, Citronellol, Citral, Hydroxycitronellal, Limonene, Benzyl Benzoate, Amyl Cinnamal, Geraniol, Phenoxyethanol <ILN43230>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

5 fl oz/150 ml: 35% post-consumer LDPE tube. Recycling is limited. Please contact your local recycling program.

First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.