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be curly advanced™

Up to 2X more shine*

Curl and coil care, perfected by plants and co-created
by textured hair experts and scientists.

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*Ex-vivo testing on tresses treated with be curly advanced™ Curl Enhancer Cream or Coil Definer Gel vs unwashed hair.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

Discover bestsellers

NEW LITER SIZE
be curly advanced™ shampoo
Cleanses, moisturizes and removes product build-up for curls, coils and waves.
EARN $36.00

  • 8.3 fl oz / 250 ml $36.00

  • 33.3 fl oz / 1 liter $108.00

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NEW LITER SIZE
be curly advanced™ conditioner
Moisturizes, detangles and protects curls, coils and waves from humidity.
EARN $41.00

  • 8.3 fl oz / 250 ml $41.00

  • 33.3 fl oz / 1 liter $123.00

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NEW
scalp solutions hydrating scalp & hair masque
Provides soothing scalp hydration and adds shine to hair.
EARN $56.00
5 fl oz / 150 ml
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BEST SELLER
rosemary mint purifying shampoo
Gentle shampoo clarifies hair.
EARN $21.00

  • 1.7 fl oz/50 ml - travel size $11.00

  • 8.5 fl oz/250 ml $21.00

  • 33.8 fl oz / 1 liter $67.00

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BEST SELLER
botanical repair™ strengthening conditioner
Conditions and instantly detangles to help prevent breakage; strengthens and repairs.
EARN $47.00

  • 1.4 fl oz/40 ml - travel size $14.00

  • 6.7 fl oz/200 ml $47.00

  • 33.8 fl oz / 1 liter $176.00

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BEST SELLER
shampure™ nurturing shampoo
Gently cleanses.
EARN $21.00

  • 1.7 fl oz/50 ml - travel size $11.00

  • 8.5 fl oz/250 ml $21.00

  • 33.8 fl oz / 1 liter $67.00

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AWARD WINNER
be curly advanced™ curl enhancer cream
Protects curls and waves from frizz in high humidity, hydrates and adds shine.
EARN $36.00

  • 1.4 fl oz / 40 ml - travel size $14.00

  • 6.7 fl oz / 200 ml $36.00

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BEST SELLER
botanical repair™ strengthening shampoo
Gently cleanses, helps strengthen and repair.
EARN $39.00

  • 1.7 fl oz/50 ml - travel size $14.00

  • 6.7 fl oz/200 ml $39.00

  • 33.8 fl oz / 1 liter $146.00

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BEST SELLER
rosemary mint weightless conditioner
Lightweight conditioner adds body and shine.
EARN $23.00

  • 1.7 fl oz/50 ml - travel size $11.00

  • 8.5 fl oz/250 ml $23.00

  • 33.8 fl oz / 1 liter $73.00

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AWARD WINNER
invati ultra advanced™ exfoliating shampoo – light
Gently exfoliates and purifies the follicles. For fine to medium thinning hair.
EARN $39.00

  • 1.7 fl oz / 50 ml - travel size $14.00

  • 6.7 fl oz / 200 ml $39.00

  • 33.8 fl oz / 1 liter $146.00

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BEST SELLER
air control™ light hold hair spray
Flexible, lasting hold for all hair types.
EARN $40.00

  • 9.1 oz/258 g $40.00

  • 1.4 oz/42.5 g - travel size $14.00

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BEST SELLER
shampure™ nurturing conditioner
Detangles and provides weightless, long-lasting conditioning.
EARN $23.00

  • 1.7 fl oz/50 ml - travel size $11.00

  • 8.5 fl oz/250 ml $23.00

  • 33.8 fl oz / 1 liter $73.00

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Our favorite #GetCurlyWithMe looks
Shop be curly advanced shampoo & conditioner products - now available in liter sizes

be curly advanced™

Now available
in liter sizes

Get 4x more of your favorite be curly advanced™
shampoo & conditioner in 30% less packaging.*

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Shop for scalp solutions hydrating scalp & hair masque
NEW scalp solutions hydrating scalp & hair masque
Hair care starts at the scalp
Soothe scalp dryness with moisture and
replenish hair in a moment of self-care.
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Feel your scalp say
Ahhhh
Experience a rejuvenating & moisturizing professional scalp treatment exclusively at an Aveda salon. Get shinier, healthier looking hair after just 1 service.
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Shop body, skin and hair

Discover 100% vegan products for whole body care

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

Find a salon to book your next hair color service

Hair Color as limitless as you

Infinite color possibilities. Expert artistry.
Always 100% vegan.
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Join Aveda+ rewards program

Get points for every product purchase.

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Personalized Services & Tools

More services, virtual consultations and tools to deliver the personalized products and regimen for you.


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Plant-powered performance

Unlock your hair's potential with a customized routine of highly naturally derived, vegan hair and scalp care products.

TAKE THE QUIZ

Plant-powered hair care
rooted in nature

 

 

 

Leaping Bunny Approved
100% vegan, highly naturally derived high-performance formulas.

 

Pioneer in sustainability
95% of PET bottles and jars contain 100% Post-Consumer Recycled
resin & more than 80% of our HDPE bottles are minimum of 80% PCR resin.

 

Care for people and planet
Over $71M raised for non-profit clean water projects, including
global partner charity: water, to protect clean water access.

*Based on the purchase of a 1 liter bottle instead of the same formula in 200ML or 250ML bottles or tubes.