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be curly advanced™ curl perfecting primer
Silicone-free curl primer creates the perfect foundation for styling by detangling and smoothing curls and coils. Seals the hair cuticle to reduce frizz in high humidity for 24 hours*.
Free from: Drying Alcohol, Gluten, Silicone, Phthalates, Parabens, Mineral oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates or Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) or Sulfate Cleansers.
Save 10% on refills + free shipping with subscription
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DETAILS
be curly advanced™ curl perfecting primer
The last step of your wash day routine and the first in your styling. This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%*, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next. Curls, coils and waves are naturally more fragile, which is why our game-changing curly hair primer also replenishes strength with a peptide derived from plant proteins.
Created with our expert team of texture stylists.
Suitable for
All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
All hair types: fine, medium and thick
Aroma
Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.
97% naturally derived**. Vegan. Leaping Bunny Approved.
*Ex-vivo testing on tresses.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
USAGE
How to Use
Lightly mist clean, damp hair. Do not rinse. Style as usual.
REGIMEN
Tight curls and coils:
•On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel
•Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping. Follow with masque, primer and gel
Wavy and loosely curly hair:
• On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
• Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs
Lightly mist clean, damp hair. Do not rinse. Style as usual.
REGIMEN
Tight curls and coils:
•On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel
•Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping. Follow with masque, primer and gel
Wavy and loosely curly hair:
• On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
• Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs
INGREDIENTS
Featured Ingredients:
Vegan curl-perfecting peptide:
•Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
•Peptide with low molecular weight penetrates and fortifies vulnerable strands
•17 essential amino acids
Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves
Silicone free.
RESPONSIBLE RESOURCING
Kokum seed butter: A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction
Ingredients: Water\Aqua\Eau, Propanediol, Ethylhexyl Olivate, Stearamidopropyl Dimethylamine, Polyester-11, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Kaempferia Galanga Root Extract, Squalane, Behentrimonium Methosulfate, Cetrimonium Chloride, Glycine Soja (Soybean) Oil, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Sclerotium Gum, Sodium Chloride, Hydroxypropyl Starch Phosphate, Lactic Acid, Cetearyl Alcohol, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Tocopherol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate Vegan curl-perfecting peptide:
•Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
•Peptide with low molecular weight penetrates and fortifies vulnerable strands
•17 essential amino acids
Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves
Silicone free.
RESPONSIBLE RESOURCING
Kokum seed butter: A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
90% post-consumer PCR HDPE bottle excluding pump.
RESPONSIBLE MANUFACTURING
•We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets.
•Our primary manufacturing facility has achieved Zero industrial waste to landfill status.
•Our primary manufacturing facility has achieved Zero industrial waste to landfill status.
DETAILS
The last step of your wash day routine and the first in your styling. This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%*, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next.
Curls, coils and waves are naturally more fragile, which is why our game-changing curly hair primer also replenishes strength with a peptide derived from plant proteins.
Created with our expert team of texture stylists.
Suitable for
All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
All hair types: fine, medium and thick
Aroma
Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.
97% naturally derived**. Vegan. Leaping Bunny Approved.
*Ex-vivo testing on tresses.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
Curls, coils and waves are naturally more fragile, which is why our game-changing curly hair primer also replenishes strength with a peptide derived from plant proteins.
Created with our expert team of texture stylists.
Suitable for
All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
All hair types: fine, medium and thick
Aroma
Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.
97% naturally derived**. Vegan. Leaping Bunny Approved.
*Ex-vivo testing on tresses.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
USAGE
How to Use
Lightly mist clean, damp hair. Do not rinse. Style as usual.
REGIMEN
Tight curls and coils:
•On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel
•Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping. Follow with masque, primer and gel
Wavy and loosely curly hair:
• On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
• Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs
Lightly mist clean, damp hair. Do not rinse. Style as usual.
REGIMEN
Tight curls and coils:
•On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel
•Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping. Follow with masque, primer and gel
Wavy and loosely curly hair:
• On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
• Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs
INGREDIENTS
Featured Ingredients:
Vegan curl-perfecting peptide:
•Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
•Peptide with low molecular weight penetrates and fortifies vulnerable strands
•17 essential amino acids
Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves
Silicone free.
RESPONSIBLE RESOURCING
Kokum seed butter: A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction
Ingredients: Water\Aqua\Eau, Propanediol, Ethylhexyl Olivate, Stearamidopropyl Dimethylamine, Polyester-11, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Kaempferia Galanga Root Extract, Squalane, Behentrimonium Methosulfate, Cetrimonium Chloride, Glycine Soja (Soybean) Oil, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Sclerotium Gum, Sodium Chloride, Hydroxypropyl Starch Phosphate, Lactic Acid, Cetearyl Alcohol, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Tocopherol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate Vegan curl-perfecting peptide:
•Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
•Peptide with low molecular weight penetrates and fortifies vulnerable strands
•17 essential amino acids
Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves
Silicone free.
RESPONSIBLE RESOURCING
Kokum seed butter: A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
90% post-consumer PCR HDPE bottle excluding pump.
RESPONSIBLE MANUFACTURING
•We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets.
•Our primary manufacturing facility has achieved Zero industrial waste to landfill status.
•Our primary manufacturing facility has achieved Zero industrial waste to landfill status.
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